Crawford Strategies created and implemented the communications strategy for the development and opening of the Boston Public Market. After years of little progress on the city’s vision to open an all-local indoor food market, skepticism was deep that the project would ever be completed. In 2013, a new CEO of the nonprofit Boston Public Market Association brought Crawford Strategies on board to help restore a sense of momentum to the project.

Crawford Strategies executed a coordinated strategy to rebuild confidence in the proposed public market, gaining media coverage of each step of the Public Market’s development. This coverage played an important role in obtaining vital state financing for the Public Market.

The Boston Public Market is not just about access to fresh food; it also plays a critical role in the preservation of Massachusetts’s farms and open space. Anchoring Boston’s burgeoning Market District, the Boston Public Market seamlessly joined Haymarket in the city’s downtown revival. Crawford Strategies successfully positioned the Public Market as more than just a place to shop and eat; it is a welcoming civic space for the entire city.

In the summer of 2015, Crawford Strategies oversaw the coordinated communications strategy for the grand opening of the Boston Public Market, one of the major civic events of the year. The opening of the Public Market received widespread media coverage throughout the summer and early fall, as Crawford Strategies successfully highlighted unique aspects of the Market to targeted audiences, including local residents, businesses, tourists, and foodies across Greater Boston for many months.

Boston Globe, Boston public food market set for construction

Boston Magazine, Going in for the Kale

WGBH, How Green We Are: Boston’s New Public Market

Chronicle, First in the Nation: Boston’s Indoor Farmers Market

Commonwealth Magazine, Boston Public Market: Looks great, makes sense

Boston Globe, New Boston Public Market fills appetites, coffers